You have got to be kidding me. It has been around ten years now and I just had the Spice Girls erased from my brain and now I have to bring it all up again. It has never been a secret that putting hot women in front of hot cars is a sure way to sell them, the cars not the women. Land Rover has announced the most daring evolution of that marketing scheme ever devised. The new plan is to let the hot women design the car. Continue Reading…

1970 was a landmark year for the Land Rover. This marks the year that the first Range Rover rolled out of a UK factory. Since then, the manufacturing of the Range Rover is going strong. Let’s find out some information on what’s been up with the RR since its debut in 1970.

The 1st RR, like some early versions of the Chicago Land Rover LR4, was pretty basic.  It was designed with vinyl seats and a plastic dashboard!  The idea was to be able to clean the inside by spraying it with a hose!   Can you imagine that, thinking about the current RR’s that are so luxurious?!? Continue Reading…

Just imagine for a moment that you need to confront a fellow employee about a certain habit of theirs. This might be kind of awkward, but ultimately it’s probably not all that bad of a task. Now imagine that their habit is collecting swords and decorating their office with them. There is a slight possibility that you will want to be somewhere safe when you confront this person, no? And when you sit down and think about it, what could make you feel safer than your Land Rover vehicle?

This is the premise for a terrific online video Land Rover is currently making available. To watch it, keep reading! Continue Reading…

I get excited when I hear about changes or improvements an automaker is planning.  Whether it’s a new engine, exterior, stereo system, etc, it shows brand loyalists that they are eager to try new things and appeal to all different demographics.  This is precisely what Land Rover is trying to do with the new Range Rover, Chicago drivers! Continue Reading…

It’s that time of year again for the dirtiest, most intense Land Rover enthusiast off road event put on by Patrick Land Rover.  Drivers were challenged to a number of different obstacles to push the limits of their Land Rover vehicles.  It truly was an off road experience.  Check out the video to see a full ride along and find out why we love seeing all of the drivers take on the challenge!