You have got to be kidding me. It has been around ten years now and I just had the Spice Girls erased from my brain and now I have to bring it all up again. It has never been a secret that putting hot women in front of hot cars is a sure way to sell them, the cars not the women. Land Rover has announced the most daring evolution of that marketing scheme ever devised. The new plan is to let the hot women design the car.

When I drive Chicago new LR2 owners look on in jealousy because when I drive Chicago Land Rover lr4 is more my style. I may not have a beautiful woman standing in front of my car when I’m not there but then again I’m not trying to sell it. Hot ladies have always had their place in the auto industry, but the latest move doesn’t make a whole lot of sense. Remember the Spice Girls? Of course you do. Do you remember that Meatloaf was the bus driver in their ridiculous movie? Of course I do.

Anyway, Victoria Beckham, once known as Posh Spice, whatever that means, is now being brought on board by Land Rover to design a new vehicle. I still can’t wrap my brain around this one. Her soccer playing hubby can no longer kick the ball, and yes I said soccer. Let the rest of the world call it football. Here in America we have a real sport already holding that name until Soccer becomes a man and decides to challenge it. Good luck!

Maybe Land Rover is on to something. Anyone I have ever spoken with about an LR always says the same thing. The interior is tiny and is one of the most uncomfortable motor vehicles on the world market. I suddenly get it! With Posh Spice on board and all of her experience traveling around in a double decked tour bus driven by a pop legend and a blonde pig tailed adult with a sucker and fluffy swing, she’s totally used to room and luxury. Genius Land Rover! Double decked Land Rover here I come!

1970 was a landmark year for the Land Rover. This marks the year that the first Range Rover rolled out of a UK factory. Since then, the manufacturing of the Range Rover is going strong. Let’s find out some information on what’s been up with the RR since its debut in 1970.

The 1st RR, like some early versions of the Chicago Land Rover LR4, was pretty basic.  It was designed with vinyl seats and a plastic dashboard!  The idea was to be able to clean the inside by spraying it with a hose!   Can you imagine that, thinking about the current RR’s that are so luxurious?!?

The production of the Range Rover can be divided up into three generations.  Generation one lasted from 1970-1995.  The second went from 1994 to 2002, and the current generation (third) has been in production since 2002.  Clearly, these generations mark notable changes in the exterior and interior design, powertrain, and available safety features!

One thing can be said about the shape of the RR is that it’s retained it’s box-like shape that makes you recognize it as a RR when you see it on the street.  This is similar to the design of Land Rover’s including the Chicago new LR2.  This design is one of the company’s flagship appeals!

Many other changes have taken place since 1970.  When the 2nd generation emerged, vehicles from that era received updated V8 engines versus those used in generation one RR’s.  Some other updates to this generation include a new, stronger chassis, better air suspension, and an anti-lock braking system for the models with 2 wheel traction control.

Moving on to our current third generation models, like the Chicago Land Rover LR4, the newest Range Rovers are some of the most durable, yet luxurious models on the market.  The 2010 LR received many updates including new grilles, bumpers, LED head and tail lights, and two new engines!  Inside the cabin, the layout of some of the displays has been updated to make it more user friendly for driver and passenger alike!

Happy 40th birthday, Range Rover.  There’s a reason these SUV’s have been around 40 years and counting.  Head to your local dealer today and take one for a spin.  I think you’ll be hooked!

Land Rover models are selling really well, in different parts of the world.  This is great news for Tata Motors, the company that owns Land Rover.  The country where Land Rovers sell the best is the UK, where LR is based.  March 2010 was the best month of sales ever there: 11, 300 units were sold total.  That is a lot of Chicago Land Rover LR4 models to hit the roads in one month!

Sales are up in other countries too.  Other European Nations, such as Switzerland, Spain and the Netherlands, to name a few, contain dealerships that are selling an increased numbers of  Range Rovers, Range Rover Sports, Discovery 4′s and Freelander 2 models.   In China, sales of Land Rover models increased two fold, making it the third largest LR market, behind the UK and US.  It’s not surprising, Land Rovers/Range Rovers are great SUVs with so much to offer.

If you head to your Land Rover dealer Chicago today, what are some options for you to check out?  How about the 2010 Range Rover Sport?  This SUV starts out around $60k, and has many luxury features.   The powerful V8 5.0 Liter engine produces 375 HP and 375 pound-feet of torque.  It can seat up to 5 and has beautiful leather upholstery, creating a comfortable and classy ride.

Since the Range Rover Sport is a nice option for on road and off-road adventures, it has many safety features that will let you travel worry free.  For example, the Traction Control helps the RR move along well depending if you’re driving on pavement, sand, gravel, etc.  The brake assist and dual front and side airbags will keep driver and passengers safe in the event of an emergency situation.

Or, if you’re looking for something different, the Chicago Land Rover LR4 is also a quality automotive!  The LR4 comes with a 7 passenger seating package that adds a third row for optimal driving comfort.  Perfect if you have a large family, or end up being the one that frequently drives your daughter and her friends to and from the mall! It also has a powerful V8 engine and a great warranty program.  Like the Range Rover Sport, an LR4 owner will also get a luxurious interior and all of those safety and convenience features that make traveling fun !

Land Rovers are selling well all over the world.  Why wait, head to your local dealer today and see what all the hype is about!!

The 2010 Chicago Land Rover LR4 is for sale at your local dealer and it’s a great SUV for a family, someone who has a lot of “stuff” to haul around, or anyone really.  It has a lot of space, performs well, and is beautiful on the inside and out.  Let’s take a look.

Space and comfort wise, the LR4 is very good.  There are up to 3 rows of seating for 7 people.  Legroom for your passengers is ample, great for my Uncle Jim who is a bit of ‘burly’ guy with some knee issues, as he’ll need to stretch out.  With the rear seats folded down, there is 90.3 cubic feet of cargo space.  More than enough room to get everything in your LR 4 that you might need for your family road trip this summer!

Performance wise this SUV, sold at your Chicago used Land Rover dealer, is fantastic.   The engine is a 5.0-liter V8 engine that gives 375 HP and 375 pound-feet of torque.  This upgraded engine is a big improvement, it will help the LR4 reach it’s maximum driving potential.  The LR4 also has a direct-injection technology that amazingly does not affect fuel economy.  The Chicago Land Rover LR4 is a heavy duty SUV with a lot of body, so it definitely needs it’s powerful engine to get it going, both on and off road!

Design wise, the 2010 model is beautiful.  It still has that sort of “boxy, Land Rover design”, but it’s more modern looking.  Some new features you’ll notice if you pass by the LR 4 on your daily commute are the new paint colors, 19 and 20 inch wheels, and new headlamps that are LED.  Inside the cabin, high quality materials are used to construct the seats, steering wheel,and dashboard/center console control buttons.  The heated windshield is a different touch, but modern day technology seems to make everything possible these days.

Visit your Chicago used Land Rover dealer today to see the LR for yourself.  It is a big, high performance SUV that is a great option for the person who has a lot of people or possessions to lug around.

Own a used Range Rover Chicago? And…. Like Rugby?  These two arenas have joined to offer an amazing new i-Phone application.  Land Rover and Guinness Premiership have joined together to provide a cool download to rugby fans so they can get scores, fixtures and highlights right as they happen!  How awesome is that!?

The Land Rover i-Phone application is down loadable in 42 countries such as the United Kingdom, United States, and Singapore.  Even the rugby professional players are using the app to catch the scores and happenings of their competition.  Sounds like a cool sports app to me.

What else is going on right now with Land Rovers?  Right now, your Land Rover dealer Chicago has an amazing selection of 2010 vehicles.  For example the Land Rover LR2 is an SUV to consider.  There are a lot of handy features found on this SUV.  To keep the driver and passengers safe both on and off roads, you’ll find dual front impact airbags, knee airbags, and an occupant sensing airbag.  The Brake Assist option also works to apply control as needed to each brake depending on driving speed and road conditions, just to name a few.

The 2010 LR2 also has impressive powertrain numbers.  The engine is a 3.2 Liter, V6 that gives off 230 HP and 234 pound-feel of torque.  The fuel injection system is one that works at “sequential multi-points”.  This helps  the SUV reach it’s maximum power and driving ability.  This LR2 found at your Land Rover dealer Chicago also comes in four-wheel drive.

Some other convenience features found in this SUV are dual zone temperature control, plenty of cupholders for up to 5 passengers, and an auto-dimming rearview mirror.  A feature that a used Range Rover Chicago I once test-drove did not have was the tilt steering wheel.  This is an amazing feature on the new LR2, especially when you are driving long distances, when comfort is of utmost importance.

Consider a new or maybe used Land Rover or Range Rover today….If you enjoy rugby, even better, then you can download the free i-Phone Guinness Premiership sport app.  Ah, what modern technology can accomplish!